The Prada brand denotes high-quality products that fuse an innovative approach with a strong tradition of craftsmanship.

Prada is synonymous with a style that has always anticipated, and often dictated, new trends in every field. Prada’s influence is universally acknowledged by the market and its most astute observers.

For Prada, the nexus of everything is unquestionable quality, which is applied to every stage of its process, from design to the selection of materials, from manufacturing to retail sales, from advertising campaigns to communication strategies. All this comes together to create a “chain of value” that generates “total quality”.

This precision is never ostentatious, but rather demonstrates the attention to detail that gives a unique and desirable allure to all Prada products.

Sophisticated and elegant, Prada products are characterised by a distinctive personality and unmistakable style.

Once again we find these qualities in the eyewear presented in Prada’s new “Sun” and “Optical” collections.

SPRING/SUMMER 2007 COLLECTION

Shapes are refined and either soft and sensuous or attractively assertive, while materials are experimented with, contrasting acetate with metal. Together, this defines the new Prada eyewear.

One of the collection’s most important adornments is the original Prada logo, which features the coat of arms and knots of the House of Savoy, the Italian royal family of which Prada was the official supplier starting in 1913. The logo appears in full or in part, on the temple or the front, on acetate or metal.

One must take special note of the new “Saffiano” effect, which is achieved through a special process that gives the glasses the appearance of Prada’s signature leather.

SUN COLLECTION

Model SPR03H

Lightweight, injection-moulded Grylamid frame, adorned with a metal decoration at the temple joint that gives way to a sophisticated, arrow-shaped plaque engraved with the Prada logo. The two tone frame is available in natural shade combinations, such as black-smoke, tortoiseshell-soy and camel-sand.

Models SPR04H / SPR05Hh3

Extra-large, wrap-around frame available in tortoiseshell acetate or the new “Saffiano” effect material and in shades of black or dark-brown. Characterised by an all-metal Savoy logo set between the front and temple.

Model SPR09Hh3

A soft, sensuous mono-lens mask framed by a shiny metal rim. The brand-new metal plaque extends from the front, with openings at the temples.h3 Colours range from classic black, white and tortoiseshell to softer tones like camel, dappled grey and the new mauve.

Model SPR54Hh3

An elegant men’s model in milled metal, with openings at the bridge and temples for a more lightweight frame. The sides of the front and the bridge are adorned with a sophisticated milled decoration. Available in classic black, silver, gun metal, bronze and gold.

Model SPR55Hh3

Metal frame with a double bridge, characterised by a triangular, acetate piece (also available in the new “Saffiano” effect material), set with the plaque bearing the metal logo that connects the lens to the temple. Available in silver or brass metal and black, tortoiseshell or camel acetate.

Model SPR57Hh3

An extra-large, mono-lens frame with a sharp, face-hugging shape. The front’s metal rim winds seamlessly over the temple, forming a unique triangle decoration bearing the Prada logo. Silver, graphite or gold metal is paired with full or graded lenses available in charcoal, bark or green shades.

Model SPR62Hh3

A reinterpretation of the Prada logo with the Savoy coat of arms and knots forms the metal edge of this new frame. The knots of the House of Savoy adorn the sides of the front, giving these eyeglasses a soft, feminine and sophisticated touch.

Model SPR75Gh3

A reinterpretation of the classic 1950s-style aviator glasses but more wrap-around thanks to a metal face leading to a decorative arrow motif with an engraved logo. The two tone arm flaunts assertive combinations like black, blue or red with white, as well as more delicate pairs, such as tortoiseshell with soy.